Exploring the factors beyond citations that influence Google’s local search algorithm

Exploring the factors beyond citations that influence Google’s local search algorithm

Unveiling the Hidden Influencers: Beyond Citations in Google’s Local Search Algorithm.

Google’s local search algorithm plays a crucial role in determining the search results for users looking for local businesses or services. While citations are an important factor in this algorithm, there are several other factors that influence Google’s local search results. These factors go beyond mere citations and encompass various aspects such as relevance, distance, and prominence. Understanding these additional factors is essential for businesses aiming to improve their visibility in local search results and attract more potential customers.

Get a 14-DAY FREE TRIAL for 300 Local Citations you can edit on one simple dashboard.

User engagement metrics and their impact on local search rankings

User engagement metrics and their impact on local search rankings

When it comes to local search rankings on Google, many factors come into play beyond just citations. While citations are undoubtedly important, there are other elements that Google’s local search algorithm takes into consideration. One such factor is user engagement metrics, which play a significant role in determining the ranking of local businesses.

User engagement metrics refer to the actions that users take when they interact with a website or online listing. These metrics provide valuable insights into how users engage with a business, and Google uses this information to gauge the relevance and popularity of a local business. By analyzing user engagement metrics, Google can determine the quality and usefulness of a business listing, ultimately influencing its local search ranking.

One crucial user engagement metric that Google considers is the click-through rate (CTR). The CTR measures the percentage of users who click on a particular search result after seeing it. A high CTR indicates that users find the listing relevant and appealing, which can positively impact a business’s local search ranking. On the other hand, a low CTR suggests that the listing may not be as relevant or compelling, potentially leading to a lower ranking.

Another user engagement metric that Google takes into account is the bounce rate. The bounce rate measures the percentage of users who leave a website or listing after viewing only one page. A high bounce rate indicates that users did not find the information they were looking for or were not engaged enough to explore further. Google interprets a high bounce rate as a sign of poor user experience, which can negatively impact a business’s local search ranking.

In addition to CTR and bounce rate, the amount of time users spend on a website or listing, also known as dwell time, is another crucial user engagement metric. Dwell time measures the average duration of a user’s visit to a website or listing. A longer dwell time suggests that users find the content valuable and engaging, which can positively influence a business’s local search ranking. Conversely, a shorter dwell time may indicate that users did not find the information they were seeking, potentially leading to a lower ranking.

Furthermore, Google also considers the number and quality of reviews a business receives as a user engagement metric. Reviews provide valuable feedback from customers and can significantly impact a business’s reputation. Google takes into account both the quantity and quality of reviews when determining local search rankings. A business with a high number of positive reviews is likely to rank higher than a business with fewer or negative reviews.

It is important for businesses to understand the significance of user engagement metrics and their impact on local search rankings. By focusing on improving these metrics, businesses can enhance their online presence and increase their chances of ranking higher in local search results. Providing relevant and engaging content, optimizing website performance, and actively managing customer reviews are all strategies that can help improve user engagement metrics and ultimately boost local search rankings.

While citations are an essential factor in Google’s local search algorithm, user engagement metrics also play a significant role in determining local search rankings. By analyzing metrics such as click-through rate, bounce rate, dwell time, and reviews, Google can assess the relevance and popularity of a business listing. Businesses that focus on improving these metrics can enhance their online presence and increase their chances of ranking higher in local search results. Understanding and optimizing user engagement metrics is crucial for businesses looking to succeed in the competitive world of local search.

Get your FREE 14 DAY TRIAL for over 300 local citations. Click below!

The significance of online reviews and ratings in Google’s local search algorithm

Google’s local search algorithm is a complex system that determines the ranking of businesses in local search results. While many factors contribute to this algorithm, citations have long been considered a crucial element. However, there are other factors beyond citations that also play a significant role in influencing Google’s local search algorithm. One such factor is online reviews and ratings.

Online reviews and ratings have become increasingly important in recent years, as consumers rely heavily on them to make informed decisions about where to spend their money. Google recognizes this trend and has incorporated online reviews and ratings into its local search algorithm. The significance of online reviews and ratings lies in their ability to provide valuable insights into the quality and reputation of a business.

When it comes to online reviews, both the quantity and quality of reviews matter. A business with a large number of positive reviews is more likely to rank higher in local search results compared to a business with fewer reviews or predominantly negative reviews. This is because Google considers businesses with a higher number of positive reviews to be more trustworthy and reliable.

In addition to the number of reviews, the quality of reviews also plays a crucial role. Google’s algorithm takes into account the overall rating of a business, as well as the specific content of the reviews. Positive reviews that highlight specific aspects of a business, such as excellent customer service or high-quality products, can significantly boost a business’s ranking. On the other hand, negative reviews that mention issues like poor service or low-quality products can have a detrimental effect on a business’s ranking.

Furthermore, Google also considers the recency of reviews when determining a business’s ranking. Recent reviews are given more weight than older ones, as they provide a more accurate reflection of a business’s current reputation. This means that businesses need to consistently monitor and manage their online reviews to maintain a positive image and improve their chances of ranking higher in local search results.

It is worth noting that Google’s local search algorithm not only takes into account reviews and ratings on its own platform but also considers reviews from other reputable sources. This means that businesses should strive to maintain a positive online reputation across various review platforms, such as Yelp or TripAdvisor, as these reviews can also influence their ranking in Google’s local search results.

While citations have traditionally been considered a crucial factor in Google’s local search algorithm, online reviews and ratings have gained significant importance in recent years. The quantity, quality, and recency of reviews all play a role in determining a business’s ranking. Positive reviews that highlight specific aspects of a business can boost its ranking, while negative reviews can have a detrimental effect. Additionally, Google also considers reviews from other reputable sources, emphasizing the need for businesses to maintain a positive online reputation across various platforms. By understanding and leveraging the significance of online reviews and ratings, businesses can improve their chances of ranking higher in Google’s local search results and attracting more customers.

The role of website authority and domain age in local search rankings

Google’s local search algorithm is a complex system that determines the ranking of websites in local search results. While many factors contribute to this algorithm, citations are often considered the most important. However, there are other factors beyond citations that also play a significant role in influencing Google’s local search algorithm. One such factor is website authority and domain age.

Get a 14-DAY FREE TRIAL for 300 Local Citations you can edit on one simple dashboard.

Website authority refers to the credibility and trustworthiness of a website in the eyes of search engines. It is determined by various factors, including the number and quality of backlinks pointing to the website, the relevance of the content, and the overall user experience. In the context of local search, website authority is crucial because it helps Google determine the reliability and relevance of a website for local queries.

When it comes to local search rankings, websites with higher authority are more likely to appear at the top of the search results. This is because Google considers these websites to be more trustworthy and reliable sources of information for local queries. For example, if a website has a high authority in the field of restaurants, it is more likely to rank higher in local search results for queries related to restaurants in a specific area.

Domain age is another factor that influences Google’s local search algorithm. It refers to the length of time a domain has been registered and active on the internet. Older domains are generally considered more trustworthy and reliable by search engines, as they have stood the test of time and have accumulated more backlinks and content over the years.

In the context of local search, domain age can give a website an advantage over newer competitors. Google tends to prioritize websites with a longer history and established presence in the local market. This means that even if a newer website has similar content and citations as an older website, the older website is more likely to rank higher in local search results due to its domain age.

However, it is important to note that website authority and domain age are not the sole determinants of local search rankings. Google’s algorithm takes into account a wide range of factors, including relevance, proximity, and user engagement, to provide the most accurate and useful results for local queries.

To improve website authority and domain age, businesses can focus on building high-quality backlinks from reputable sources, creating relevant and engaging content, and providing a seamless user experience. It is also important to regularly update and optimize the website to ensure it remains relevant and competitive in the ever-changing landscape of local search.

While citations are crucial for local search rankings, there are other factors beyond citations that influence Google’s local search algorithm. Website authority and domain age play a significant role in determining the ranking of websites in local search results. Businesses should strive to build a strong website authority and establish a reputable domain age to improve their chances of ranking higher in local search results. By focusing on these factors, businesses can enhance their online presence and attract more local customers.

The influence of social media signals on Google’s local search algorithm

Google’s local search algorithm is a complex system that determines the ranking of businesses in local search results. While many factors contribute to this algorithm, citations have long been considered one of the most important. However, there are other factors beyond citations that also play a significant role in influencing Google’s local search algorithm. One such factor is social media signals.

Get a 14-DAY FREE TRIAL for 300 Local Citations you can edit on one simple dashboard.

Social media has become an integral part of our daily lives, and businesses have recognized its potential as a marketing tool. As a result, they have started to leverage social media platforms to promote their products and services. This has not gone unnoticed by Google, which has incorporated social media signals into its local search algorithm.

Social media signals refer to the engagement and interaction that a business receives on social media platforms. This includes likes, shares, comments, and overall brand presence on platforms such as Facebook, Twitter, and Instagram. Google considers these signals as indicators of a business’s popularity and relevance, and therefore, includes them in its local search algorithm.

The influence of social media signals on Google’s local search algorithm can be seen in various ways. Firstly, businesses with a strong social media presence are more likely to rank higher in local search results. This is because Google perceives these businesses as being more popular and relevant to users. When a business receives a high number of likes, shares, and comments on social media, it sends a signal to Google that people are interested in and engaged with that business.

Secondly, social media signals can also impact the visibility of a business’s online reviews. Online reviews play a crucial role in influencing consumer decisions, and Google takes them into account when determining local search rankings. Businesses with positive reviews are more likely to rank higher in local search results. Social media signals can amplify the visibility of these reviews, as users often share and comment on positive experiences they have had with a business. This increased visibility can further enhance a business’s reputation and influence its local search ranking.

Furthermore, social media signals can also contribute to the overall online presence and authority of a business. When a business has a strong social media presence, it is more likely to have a higher number of backlinks from reputable websites. Backlinks are links from other websites that direct users to a business’s website. Google considers backlinks as a measure of a website’s authority and relevance. Therefore, businesses with a strong social media presence are more likely to have a higher number of backlinks, which can positively impact their local search ranking.

While citations have traditionally been considered the primary factor influencing Google’s local search algorithm, social media signals have emerged as an equally important factor. Businesses with a strong social media presence, high engagement, and positive reviews are more likely to rank higher in local search results. Social media signals not only indicate a business’s popularity and relevance but also contribute to its overall online presence and authority. Therefore, businesses should not overlook the importance of social media in their local search optimization efforts. By actively engaging with their audience on social media platforms, businesses can improve their visibility and increase their chances of ranking higher in local search results.

The importance of accurate and consistent business information across online directories

Google’s local search algorithm is a complex system that determines the ranking of businesses in local search results. While many factors contribute to this algorithm, citations have long been considered a crucial element. However, there are other factors beyond citations that also play a significant role in influencing Google’s local search algorithm. One such factor is the accuracy and consistency of business information across online directories.

Get a 14-DAY FREE TRIAL for 300 Local Citations you can edit on one simple dashboard.

Accurate and consistent business information is vital for several reasons. Firstly, it helps Google understand the legitimacy and relevance of a business. When a business’s information is consistent across various online directories, it signals to Google that the business is reliable and trustworthy. This, in turn, increases the chances of the business ranking higher in local search results.

Moreover, accurate and consistent business information also enhances the user experience. When users search for a specific business or service, they expect to find accurate and up-to-date information. If a business’s information is inconsistent or outdated across different directories, it can lead to confusion and frustration for users. Google aims to provide the best possible user experience, so it prioritizes businesses with accurate and consistent information in its local search results.

To ensure the accuracy and consistency of business information, it is crucial for businesses to actively manage their online directory listings. This involves regularly monitoring and updating their information across various directories. Businesses should pay attention to details such as their name, address, phone number, website, and hours of operation. Any discrepancies or outdated information should be promptly corrected to maintain accuracy and consistency.

In addition to managing their own listings, businesses should also be aware of the importance of claiming and verifying their listings on popular online directories. By claiming their listings, businesses gain control over their information and can ensure its accuracy. Verifying their listings adds an extra layer of credibility, as it confirms to Google that the business is legitimate and actively managing its online presence.

Furthermore, businesses should strive to optimize their listings with relevant keywords and categories. This helps Google understand the nature of the business and improves its chances of appearing in relevant local search results. By including accurate and descriptive keywords, businesses can increase their visibility and attract more potential customers.

It is worth noting that while accurate and consistent business information is crucial, it is not the sole determining factor in Google’s local search algorithm. Google also considers other factors such as the relevance of the search query, the proximity of the business to the user’s location, and the overall reputation of the business. However, accurate and consistent information acts as a foundation for these other factors to work effectively.

While citations have traditionally been seen as the primary factor influencing Google’s local search algorithm, accurate and consistent business information across online directories also plays a significant role. It helps Google understand the legitimacy of a business and enhances the user experience. Businesses should actively manage their online directory listings, claim and verify their listings, and optimize them with relevant keywords. By doing so, businesses can improve their chances of ranking higher in local search results and attracting more customers.

The impact of mobile optimization on local search rankings

Google’s local search algorithm is a complex system that determines the ranking of businesses in local search results. While citations have long been considered a crucial factor in this algorithm, there are other factors that also play a significant role. One such factor is mobile optimization.

Get a 14-DAY FREE TRIAL for 300 Local Citations you can edit on one simple dashboard.

In today’s digital age, mobile devices have become an integral part of our lives. People rely on their smartphones and tablets to search for local businesses, read reviews, and make purchasing decisions. Recognizing this trend, Google has placed a strong emphasis on mobile optimization in its local search algorithm.

Mobile optimization refers to the process of ensuring that a website is designed and developed to provide an optimal user experience on mobile devices. This includes factors such as responsive design, fast loading times, and easy navigation. When a website is not mobile-friendly, it can lead to a frustrating user experience, resulting in high bounce rates and low engagement.

Google understands the importance of providing users with relevant and useful search results, regardless of the device they are using. Therefore, websites that are mobile-optimized are more likely to rank higher in local search results. This is because Google wants to deliver the best possible user experience to its mobile users, and websites that are not mobile-friendly do not meet this criteria.

Mobile optimization also impacts local search rankings through its influence on user behavior. When a website is mobile-friendly, users are more likely to stay on the site longer, explore multiple pages, and engage with the content. This signals to Google that the website is providing valuable information and is deserving of a higher ranking.

Furthermore, mobile optimization can also indirectly impact other factors that influence local search rankings. For example, a mobile-friendly website is more likely to have a lower bounce rate, which is a metric that measures the percentage of visitors who leave a website after viewing only one page. A high bounce rate can indicate to Google that the website is not providing relevant or useful information, leading to a lower ranking.

In addition to user behavior, mobile optimization also affects the visibility of a website in local search results. Google’s algorithm takes into account the location of the user when determining which businesses to display. When a website is mobile optimized, it is more likely to appear in local search results when users are searching from their mobile devices.

To ensure that your website is mobile optimized, there are several steps you can take. First, make sure that your website has a responsive design, which means that it automatically adjusts its layout and content to fit different screen sizes. This will ensure that your website looks and functions well on both desktop and mobile devices.

Second, optimize your website for fast loading times. Mobile users have little patience for slow-loading websites, so it is important to minimize the file sizes of your images and optimize your code to improve loading times.

Lastly, make sure that your website is easy to navigate on mobile devices. This includes having clear and intuitive menus, easy-to-click buttons, and a logical site structure. Users should be able to find the information they are looking for quickly and easily.

Mobile optimization is a crucial factor that influences Google’s local search algorithm. By ensuring that your website is mobile-friendly, you can improve your local search rankings and provide a better user experience for your mobile users. Take the necessary steps to optimize your website for mobile devices and reap the benefits of higher visibility and increased traffic.

The relevance of local content and its effect on Google’s local search algorithm

Google’s local search algorithm is a complex system that determines the ranking of local businesses in search results. While many factors contribute to this algorithm, citations have long been considered a crucial element. However, there are other factors beyond citations that also play a significant role in influencing Google’s local search algorithm. One such factor is the relevance of local content.

Get a 14-DAY FREE TRIAL for 300 Local Citations you can edit on one simple dashboard.

When it comes to local search, Google aims to provide users with the most relevant and useful results based on their location. This means that businesses with content that is highly relevant to the user’s search query and location are more likely to rank higher in local search results. This relevance is determined by various factors, including the presence of keywords related to the user’s search query and the location of the business.

Keywords play a vital role in determining the relevance of local content. By including relevant keywords in their website content, businesses can signal to Google that their content is highly relevant to specific search queries. For example, a bakery in New York City may include keywords such as “freshly baked bread” and “pastries” to indicate to Google that their content is relevant to users searching for these specific items in the local area.

In addition to keywords, the location of the business also influences the relevance of local content. Google’s algorithm takes into account the proximity of the business to the user’s location when determining the relevance of local content. This means that businesses located closer to the user are more likely to rank higher in local search results. For example, if a user searches for “coffee shops near me,” Google will prioritize showing coffee shops that are located in close proximity to the user’s current location.

Furthermore, the consistency and accuracy of business information across various online platforms also impact the relevance of local content. Google relies on information from various sources, such as online directories and review sites, to determine the accuracy and consistency of business information. Businesses that have consistent and accurate information across these platforms are more likely to be considered relevant by Google’s algorithm. This includes information such as the business name, address, phone number, and website URL.

It is important for businesses to ensure that their local content is highly relevant to their target audience and location. By optimizing their website content with relevant keywords and ensuring the accuracy and consistency of their business information across online platforms, businesses can increase their chances of ranking higher in Google’s local search results.

While citations have traditionally been considered a crucial factor in Google’s local search algorithm, there are other factors beyond citations that also influence the algorithm. The relevance of local content, including the presence of relevant keywords, the proximity of the business to the user’s location, and the consistency and accuracy of business information, all play a significant role in determining the ranking of local businesses in search results. By understanding and optimizing these factors, businesses can improve their visibility in local search and attract more customers.

The role of backlinks and their influence on local search rankings

Google’s local search algorithm is a complex system that determines the ranking of businesses in local search results. While citations have long been considered a crucial factor in this algorithm, there are other factors that also play a significant role. One such factor is backlinks, which can have a substantial influence on local search rankings.

Get a 14-DAY FREE TRIAL for 300 Local Citations you can edit on one simple dashboard.

Backlinks, also known as inbound links, are links from other websites that point to a particular webpage. In the context of local search, backlinks are links from other websites to a business’s website or its specific location page. These links act as a vote of confidence from other websites, indicating that the business is reputable and trustworthy.

The quality and quantity of backlinks are crucial in determining their influence on local search rankings. Google’s algorithm considers backlinks from authoritative and relevant websites as more valuable than those from low-quality or unrelated sites. For example, if a popular local news website includes a link to a local business’s website in one of its articles, it signals to Google that the business is reputable and relevant to the local community.

Backlinks can also help Google understand the relevance and prominence of a business in a specific location. When multiple websites link to a business’s website or location page using location-specific anchor text, it reinforces the association between the business and that particular location. This can significantly impact the business’s local search rankings for relevant queries.

However, it’s important to note that not all backlinks are created equal. Google’s algorithm is sophisticated enough to detect manipulative or spammy backlink practices. Engaging in link schemes or acquiring low-quality backlinks can result in penalties and a drop in local search rankings. It’s crucial for businesses to focus on building high-quality, natural backlinks through legitimate means.

One effective strategy for acquiring backlinks is through local partnerships and collaborations. By forming relationships with other local businesses, organizations, or influencers, businesses can increase their chances of receiving backlinks from reputable sources. For example, a local restaurant could collaborate with a nearby food blogger, who may then write a review and include a link to the restaurant’s website.

Another way to earn backlinks is by creating valuable and shareable content. By publishing informative blog posts, guides, or infographics, businesses can attract the attention of other websites and encourage them to link back to the content. This not only helps in acquiring backlinks but also establishes the business as an authoritative source of information in the local community.

While citations are an essential factor in Google’s local search algorithm, backlinks also play a significant role in influencing local search rankings. Backlinks act as a vote of confidence from other websites, indicating the reputation and relevance of a business. However, it’s crucial to focus on acquiring high-quality backlinks from authoritative and relevant sources, as manipulative or spammy practices can result in penalties. By building local partnerships, creating valuable content, and engaging in legitimate link-building strategies, businesses can improve their local search rankings and increase their online visibility in their target location.

The significance of online business listings and their impact on local search visibility

Google’s local search algorithm is a complex system that determines the ranking of businesses in local search results. While many factors contribute to this algorithm, citations have long been considered a crucial element. However, there are other factors beyond citations that also play a significant role in influencing Google’s local search algorithm. One such factor is online business listings.

Get a 14-DAY FREE TRIAL for 300 Local Citations you can edit on one simple dashboard.

Online business listings are directories that contain information about businesses, such as their name, address, phone number, and website. These listings are often found on popular platforms like Yelp, Yellow Pages, and Google My Business. They serve as a valuable resource for consumers looking for local businesses and play a vital role in influencing Google’s local search algorithm.

One of the primary reasons online business listings are significant is that they provide Google with consistent and accurate information about a business. When a business is listed on multiple directories, it creates a web of information that helps Google verify the legitimacy and relevance of that business. This verification process is crucial for Google to ensure that it is providing users with accurate and reliable search results.

Furthermore, online business listings also contribute to a business’s local search visibility by increasing its online presence. When a business is listed on multiple directories, it increases its chances of appearing in search results when users search for relevant keywords. This increased visibility not only helps businesses attract more customers but also signals to Google that the business is popular and relevant to local search queries.

Another factor that makes online business listings influential is their ability to generate customer reviews. Customer reviews are a powerful tool for businesses as they provide social proof and influence consumer decision-making. Positive reviews can significantly impact a business’s reputation and increase its chances of ranking higher in local search results. Google recognizes the importance of customer reviews and takes them into account when determining local search rankings.

Moreover, online business listings also contribute to the overall user experience. When users search for local businesses, they often rely on online directories to find relevant information quickly. By providing accurate and comprehensive information about a business, online listings enhance the user experience and make it easier for users to find what they are looking for. Google values user experience and considers it an essential factor in its local search algorithm.

While citations have traditionally been considered a crucial factor in Google’s local search algorithm, there are other factors beyond citations that also influence search rankings. Online business listings play a significant role in this regard. They provide Google with consistent and accurate information, increase a business’s online presence, generate customer reviews, and enhance the overall user experience. As a result, businesses should prioritize optimizing their online business listings to improve their local search visibility and attract more customers. By doing so, they can increase their chances of ranking higher in Google’s local search results and gain a competitive edge in the digital marketplace.

The influence of user-generated content, such as photos and videos, on Google’s local search algorithm

Google’s local search algorithm is a complex system that determines the ranking of businesses in local search results. While citations have long been considered a crucial factor in this algorithm, there are other elements that also play a significant role. One such element is user-generated content, including photos and videos.

Get a 14-DAY FREE TRIAL for 300 Local Citations you can edit on one simple dashboard.

User-generated content has become increasingly important in recent years, as it provides valuable insights into the experiences and perceptions of customers. Google recognizes the value of this content and has incorporated it into its local search algorithm. By analyzing the photos and videos uploaded by users, Google can gain a better understanding of a business and its offerings.

When it comes to photos, Google takes into account various factors. The number of photos associated with a business is one such factor. A business with a higher number of photos is likely to be seen as more credible and trustworthy by both users and Google. Additionally, the quality of the photos is also considered. High-resolution, well-composed images are more likely to positively impact a business’s ranking.

Furthermore, the relevance of the photos to the business is crucial. Google’s algorithm analyzes the content of the photos to determine if they accurately represent the business and its offerings. For example, if a user uploads photos of a restaurant’s interior, Google will consider these images when determining the relevance of the business to a user’s search query.

Videos, too, have a significant impact on Google’s local search algorithm. Similar to photos, the number of videos associated with a business is taken into account. Businesses that have a higher number of videos are seen as more engaging and informative. Moreover, the length of the videos is also considered. Longer videos that provide in-depth information about a business are more likely to positively influence its ranking.

The content of the videos is another crucial factor. Google’s algorithm analyzes the audio and visual content of the videos to determine their relevance to a user’s search query. For instance, if a user searches for a tutorial on how to use a specific product, Google will prioritize videos that provide step-by-step instructions.

It is important to note that user-generated content, including photos and videos, is not the sole determinant of a business’s ranking in local search results. Google’s algorithm takes into account numerous other factors, such as the relevance of the business’s website, the accuracy of its contact information, and the overall user experience.

However, user-generated content is undoubtedly a powerful tool that businesses can leverage to improve their visibility in local search results. By encouraging customers to upload photos and videos, businesses can enhance their online presence and increase their chances of ranking higher in Google’s local search algorithm.

User-generated content, including photos and videos, plays a significant role in Google’s local search algorithm. The number, quality, and relevance of these visual elements can impact a business’s ranking in local search results. By understanding and optimizing these factors, businesses can improve their online visibility and attract more customers.

Learn more about “Managing Negative Local Citations” right here. 

 

---

Frequently asked questions about exploring the factors beyond citations that influence Google’s local search algorithm.